The YBFs was set up to ensure that all of the UK’s wonderfully diverse and creative food and drink scene had a champion. And, over the last decade, we have earned a reputation for shining a spotlight on the boldest, bravest and most innovative minds in the country.

We exist to celebrate and nurture the pioneers, the trailblazers and the grassroots talent of the UK’s food and drink scene, identifying tomorrow’s stars and trends, while uniting an influential network of individuals who shape the trajectory of the food and drink to come.