In light of today’s challenges to our devastated industry, we’re truly happy to announce we’re partnering with Marks & Spencer for The YBFs 2020.

Not only are they the nation’s much cherished high street food brand, but they’ve always been committed to supporting small producers and young food and drink businesses. Together, we want to help small food and drink initiatives anyway we can.

To reflect this, we’re introducing a new Innovation category. The judges will be searching for the wildcards who are an inspiration in their field, those rebuilding and reshaping, showing there is light at the end of the tunnel. The winner of this category will receive a year of mentoring at M&S. M&S will be kindly offering valuable exposure to the role of innovation in a large organisation where being pioneering is at the heart of everything.

The partnership will also:

  • Champion and celebrate craftsmanship across all areas of British food and drink, from producers to farmers to chefs and drink peeps
  • Connect the community
  • Celebrate pioneering people and uncover opportunities for them to progress
  • Recognise fresh UK food and drink names